The patron saint of Traversetolo is Saint Martin of Tours, celebrated on 11 November; the Saint Martin's Fair is held on the Sunday closest to this date.
The last Sunday of May brings the Spring Fair, the second Sunday of September the September Fair. Every first Saturday of the month, in Via Cantini and Piazza Garibaldi, the Trovatutto is also held, a market dedicated to vintage items. The town also holds the Castle of Guardasone and the Pieve di Traversetolo.