The patron of San Giovanni in Marignano is Saint Lucy, celebrated on 13 December; the other patron, Saint John the Baptist, is instead celebrated on 24 June.
The Antica Fiera di Santa Lucia recalls traditions linked to the winter solstice, the celebration of the saint patron of sight, and the town's farming vocation, always known for wheat production. By an age-old, deeply rooted tradition, in San Giovanni in Marignano the Christmas festivities begin precisely with Saint Lucy. The town also holds the Natural History Museum and the small park of the Church of Montalbano.