The patron of Naturno is Saint Zeno, celebrated on 2 September in the Church of San Zeno.
The town hosts «Naturno ride» (Naturns lacht!), a comedy festival with international artists, as well as the Riesling Days and the traditional Törggelen season, the autumn feast of new wine and chestnuts. The town also holds Castel Naturno and the Church of San Procolo.