The patron of Villafranca in Lunigiana is Saint John the Baptist, celebrated on 24 June.
On the evening of 5 December, the eve of Saint Nicholas, the candlelight procession is held in the historic centre, accompanied by a parade of historical groups and closed with the lighting of a great bonfire in the park. The small walled town is also known for its summer feasts, especially medieval ones, organized in August by the pro loco. The town also holds the Castello di Malgrate.
