The patron of Villa di Briano is Mary Assumed into Heaven, celebrated on 15 August in the Parish of Maria Santissima Assunta in Cielo.
Participants arrive in town accompanied by colourful festive floats rich with sacred iconography, dancing and singing to famous folk songs. The town also venerates the Madonna di Briano, in the church dedicated to her. The town also holds the Church of San Francesco Saverio.