The patron saint of Verucchio is Saint Martin, celebrated on 11 November.
August and September are marked by the Feste dei Malatesta, which turn the historic centre into a medieval village with parades, banquets, court dinners and jousting and arms tournaments. In July, instead, the Verucchio Festival begins, dedicated to early music and new youth musical trends. The town also holds the Malatesta Fortress and the Civic Archaeological Museum.