The patron saint of Verolanuova is Saint Lawrence, celebrated on 10 August in the Church of San Lorenzo Diacono Martire. The patronal feast is also held at the Oratorio Mons. Giacinto Gaggia, at the end of August.
Since 2012 the Verola Paracycling Cup has been held, a cycling event featuring athletes with disabilities. The town also holds the Palazzo del Fiorino and Castel Merlino.