The patron of Pergola is Saint Secundus, celebrated on 1 June.
The area is a truffle-growing zone: in October, the Pergola Fine White Truffle Fair is held, born in 1996 and awarded National Fair status in 2013. Since 2017, in June, the town has also hosted the Blooming Festival, dedicated to digital culture, with artist installations and projections in the historic centre. The town also holds the Cathedral of Pergola and the Rocca di Pergola.