The patron of Rovetta is All Saints, celebrated on 1 November in the Church of All Saints.
The Sagra della Patata recreates every year the town's daily life in the first half of the 19th century: the main square is set up with huts, straw and animals, and some volunteers wear traditional costumes of the period. The town also hosts the Fantoni house-museum and holds the Shrine of Somma Prada, as well as the Parish Church of San Lorenzo Martire.
