The patrons of Paularo are Saints Vitus, Modestus and Crescentia, celebrated on 15 June in the Church of Santi Vito, Modesto e Crescenzia.
The town holds the Ecomuseo I Mistîrs, dedicated to the valley's traditional trades, and La Mozartina, a collection of historic musical instruments. It also has Palazzo Valesio Calice and the Church of Santa Maria Maggiore.